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March 06, 2007
Are Movie Theaters Finally Getting A Clue?

Techdirt has a rather interesting story titled "Movie Theaters Are Just Now Figuring Out That They Need To Be More Responsive To Demand?"

In it, contributor Mike drops the following: "In fact, it's almost amazing to find out that theaters are just now starting to think about more actively responding to demand by using digital distribution systems that not only allow them to boot out bad movies after just a few showings, but also bring in more independent films for special showings for smaller audiences. Being able to better target more markets is a huge step up -- but it's something that the theaters should have started preparing for a decade ago, rather than today."

It's good to see that finally another part of the Entertainment Distribution Machine is starting to pick up on the good stuff Web2.0 has provided us with. In fact, just ignoring all the good techy-goodness kind of feeling that this fills me with, it's just a SMART business practice. The fact that this is starting to catch on is an early sign that the cartel that has controlled mass distribution channels is beginning to crack. Ideally, the next big one will be a low-budget movie (possibly from the web) that gets caught up in this "digital democracy" and voted up to the top, ala the front page of Digg.

Or maybe not. Who knows.

Here's to hoping.

Posted by MarcXavier at March 6, 2007 03:14 PM